Southern California Association of Governments: Connect SoCal 2024
Deciding what transit, planning, and connectivity looks like for Southern California is a monumental task, but Southern California Association of Governments (SCAG) is up to the challenge. We created an animation to show how SCAG convenes local governments and gathers public input—leading the region in crafting the next few decades of infrastructure planning for the most populous part of the Golden State.
Client: Southern California Association of Governments
Copywriting/Production/Sound: Bubba’s LA
Illustration/Animation: Down the Street
STORYBOARD ART
To convey a look-and-feel that is empowering and accessible, we developed an illustration style that is bold and optimistic, yet clean and graphic. Lush green expanses and cool grays are balanced out with accents of bright golds and poppy orange, while dark blues and blacks anchor the compositions. Shapes are mostly geometric, while curves maintain simple elegance. Hints of painterly textures are added throughout to give the animation a tactile quality. We implemented visual elements that are evocative of the Southern California landscape, such as poppy flowers, palm trees, and orange groves.
Connect SoCal is Southern California’s long-range regional plan that projects a future vision that responds to resident’s needs.
SCAG’s role is to outline a unified vision for achieving the region’s air quality, transportation, and housing goals.
Connect SoCal meets Federal and State requirements for infrastructure and sustainability planning.
Through Connect SoCal, residents have a unique opportunity to have their voices heard in the process to guide how our communities evolve.
STORYBOARD SKETCHES
We always begin our animation process by reviewing the client’s script and assessing their visual needs and requirements. The next step involves sketching storyboards so that the client can know what to expect for each scene regarding content and composition.
