ESPN: Bron Bron Land
We were asked by ESPN to create an interactive, illustrated map for Lebron James’s arrival in our hometown of Los Angeles. The full experience focuses on how Lebron is turning LA into the capital of his personal empire.
See the full project here.
Creative Director: Heather Donahue
Developer: Joseph Maese
Illustration/Animation: Down the Street
Since Lebron James moved to Los Angeles, he has been expanding his enterprises and career. This is an illustrated map that we’ve created to show the vastness of his projects.
Some of these locations have interiors that the viewer can interact with. Above are the interiors for the Nike store and barber shop.
As the viewer navigates around the interactive map, icons let them know which location they’re currently visiting.