Jameson Whiskey California Canister
Our friends at Jameson Whiskey reached out with an opportunity for us to design their Limited California Edition Collectible Canister. They asked us to capture the essence of California’s many neighborhoods, to create a visual love letter to the coastal state’s dynamic and diverse communities. From the hilly streets of San Francisco to the vibrant boardwalks of LA’s beaches, we knitted together a tapestry that celebrates the Golden State’s affinity for adventure, optimism, and celebration of West Coast living. The good life is sometimes best recognized with a toast among friends. Salud!
Client: Jameson Whiskey
Illustration: 360i
Illustration/Design: Down the Street
Taco trucks are the perfect pit stop on a night on the town.
We made sure to call out California’s film industry with a small crew on set and a giant Jameson on-the-rocks as the star. Action!
Full Artwork
The full artwork wraps around the cylindrical can, creating an endless undulating landscape that is easy to get lost in! The wavy composition is an ode to California’s winding coastal highways, San Francisco’s hilly neighborhoods, and one of the world’s most sought-after surfing spots. Hang ten, baby!
Process
Before finalizing the design, we always provide the client with multiple sketched options to get a sense of how each deliverable will be formatted, and what content will be included. Here, we were tasked with creating a composition that encompassed all the different parts of California.
