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Google Play: AAPI Heritage Month

We teamed up with Cashmere to create 3 banner illustrations for Google Play’s AAPI (Asian American and Pacific Islander) Heritage Month program. During the month of May 2021, Google Play highlighted literature by authors of AAPI heritage. The flower is a celebratory fixture within many Asian cultures, where its motif symbolizes beauty, transience, and connection to nature. The flowers in the banners are native to various regions in Asia, each carrying its own meaning and symbolism.

 
 

Google Play: AAPI Heritage Month

We teamed up with Cashmere to create 3 banner illustrations for Google Play’s AAPI (Asian American and Pacific Islander) Heritage Month program. During the month of May 2021, Google Play highlighted literature by authors of AAPI heritage. The flower is a celebratory fixture within many Asian cultures, where its motif symbolizes beauty, transience, and connection to nature. The flowers in the banners are native to various regions in Asia, each carrying its own meaning and symbolism.

Client: Google Play
Art Direction/Illustration: Down the Street

 

Chrysanthemums and frangipani

Peony, jasmine, and Siamese tulip

Hibiscus and cherry blossom

Colors came from Google’s brand library. We discovered that the complementary colors looked harmonious together.