Kindness & Mischief Coffee Bag
Los Angeles residents flock from all over the city to Highland Park’s neighborhood oasis, Kindness and Mischief Coffee. K&M Coffee not only serves delectable delights like the scrumptious Cheezus Crust grilled cheese or the spicy “Mischief” latte, but also serves as a hub that inspires friendliness, creativity, and community. Being a minority, woman-owned small business, K&M Coffee is at the forefront of progressive-minded, forward-thinking shops in Northeast Los Angeles.
When the shop’s owner, Mo, requested that we design their new coffee bag (fun fact: she handles the sourcing and roasting of the beans, too!), we knew that the artwork would express the single most important aspect of the shop: the community. With that in mind, we literally illustrated the shop’s diverse and lovely crew, neighbors, supporters, friends, and regulars - all those who’ve made an impact on the shop’s endearing and ongoing legacy.
Client: Kindness & Mischief Coffee
Art Direction/Illustration: Down the Street
The bag design presented the perfect opportunity to express the shop’s colorful and bubbly personality.
We aimed to capture the unique personalities of the shop’s community.
Mo, the shop’s owner, has always been a positive inspiration for all who visit the shop (including us at Down the Street!). Even on a rough day, she never ceases to radiate joy and gratitude.
The full artwork encompasses the shop’s beloved crew, partners, and regular customers. Can you spot the three members of Down the Street?
The color palette was chosen to match the shop’s interior and exterior.
We designed the labels to accommodate the roast details and flavor notes in an organized yet playful fashion. More roasts to come!
