Jameson Whiskey: LA Murals
We worked with our friends at Jameson to create two murals that express the love for whiskey drinking season in Los Angeles. We aimed to capture the warmth, energy, and diverse mix of people from all walks of life gathering to enjoy their favorite IPA and Stout Edition whiskeys in their neighborhood. We also wanted to make sure our artwork highlighted the beautiful autumn colors of LA and Jameson’s craft beverage.
Client: Jameson Whiskey
Agency: 360i
Illustration & Art Direction: Down the Street
Mural Painting: Overall Murals and Colossal Media
Venice Beach, Los Angeles
We designed each of these murals to embody the personality and diversity of the city.
Full mural design
Hollywood, Los Angeles
Each mural had to be designed with its application in mind. Since the placement of the Hollywood mural was so high, each element was larger and simplified.
Process
As always, we begin each project by researching and sketching our ideas onto paper and digitizing on the iPad. Once approved, we create color roughs that allow each client a glimpse into what the completed project will look like.
