LA Metro: Safetyville
We partnered with Los Angeles Metro and Bubba’s LA to create a series of animations to ensure safety for riders and pedestrians. This series is a revival of the 2019 Safetyville campaign, carrying over the same visual motifs from the original—a black and yellow color palette and human figures that resemble those on traffic signage. Each short depicts a traffic accident that you really want to avoid!
Client: LA Metro
Agency: Bubba’s LA
Illustration/Animation: Down the Street
Animations
The black and yellow colors give the animations a minimalist feel, reminiscent of traffic signs that you see on streets. The simple human figures allow the horrible accidents to be fully depicted without gore. Below are select scenes from the series. Click here to see the full animations!
Billboards
We also worked with LA Metro to design two billboards using the artwork from the Safetyville Trains animations. These billboards have been displayed throughout Los Angeles, typically near train tracks and stations.
